PRINCIPLE: Herbal & Eco-Friendly Personal Care Products

since1998

At Principle, we believe that loving our planet shouldn’t be difficult or disrupt your daily life. Amidst the rush of modern city living, protecting the environment doesn’t mean you have to go out and plant an entire forest. It simply starts with the small, mindful choices you make every single day.

Our philosophy is to create products that let you care for yourself and the earth as naturally as possible. We encourage doing what you can, performing at your best without overwhelming yourself to the point of giving up. By showing kindness to the environment and choosing what is safe for your body, you are already making a difference. Even if it is not a perfect 100%, every single drop of chemical waste we reduce together helps heal our world, day by day.

nature

natural

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mild

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no animal testing

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no harmful chemicals

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recycled

Formulated Without 17+ Harmful Chemicals

Our shampoo targets hair and scalp concerns to promote visibly healthier hair. We recommend reviewing the ingredient list for your selected formula if you are prone to skin sensitivities or irritation.

SULFATE FREE

SILICONES FREE

PARABENS FREE

MINERAL OIL FREE

SODIUM CHLORIDE FREE

FORMALDEHYDE FREE

PHTHALATES FREE

COAL TAR FREE

PARA-PHENYLENEDIAMINE (PPD) FREE

ALCOHOL FREE

COLOR ADDITIVES FREE

RETINYL PALMITATE FREE

SELENIUM SULFIDE FREE

BENZENE FREE

RESORCINOL FREE

DEA/ TEA FREE

TRICLOSAN FREE

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Gentle, Safe, and Perfect for the Whole Family

At Principle, every product is formulated to guarantee ultimate safety, gentleness, and eco-friendliness. Through continuous innovation and strict irritation testing, we ensure our products maintain the perfect pH balance for healthy skin.

 

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Our Best Sellers

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Discover the Principle Difference

Hair and scalp issues are deeply personal—and only you know the toll they can take. Read on to learn more about Principle and discover the right care for your needs.

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Dealing with Irritation and Itching? Here is Your Solution.

Discover our Olive Oil Extra Mild Shampoo—formulated for ultimate gentleness and complete scalp comfort.

  • reduce pimples
  • get rid of dandruff
  • no fragrance
  • suitable for sensitive skin
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Struggling with Persistent Hair Loss?

Discover our Chili Shampoo—our all-time best seller for stronger, healthier hair.

  • against hair falling
  • stronger hair roots
  • reduce itching
  • generate new cells

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