Nature is our inspiration.
Nature has always been our greatest inspiration, but it also woke us up. We looked around and began to question the world: Why were our local rivers losing the deep blue of the ocean? Why was the clear sky above us turning hazy?
We deeply longed to restore what was lost—to see vibrant green trees, clear blue skies, and fish swimming freely in clean waters. We envisioned a world filled with the joyful laughter of children playing safely, surrounded by love and the pure, refreshing aroma of fresh flowers.
Principle
We created Principle to turn this ideal scene into reality. Our goal was simple: to build an eco-herbal toiletry brand that protects both your well-being and the environment.
Our proudest moment came in 2001, when the Thailand Environment Institute awarded our shampoos the country’s very first Green Label certification.
PRINCIPLE
Deeply inspired by nature, we channel creative vision into crafting gentle, natural herbal products
Green Label
In 2001, our commitment to sustainability was recognized with the ‘Green Label’ certification from the Thailand Environment Institute.
Packages
Our bottles feature plastic type indicators underneath to support easy waste separation and responsible recycling.
How Did We Start?
Principle began as a 100% handmade operation, relying entirely on skilled human craftsmanship. As we grew, we integrated advanced machinery into our production line to accelerate efficiency and meet increasing demand.
Our People
At Principle, we prioritize time, family warmth, and happy living. Everyone here has enough time to care for themselves and be there for their families.
Our History
Founded in 1998 by Kanittha Cobkongsanti, Principle collaborated with academic experts and faculty members from leading pharmacy schools to formulate and develop eco-friendly herbal shampoo products.
