Our Ingredients : Botanical Plants
The Pure Power of Nature, Backed by Science
At Principle, we believe that true hair and scalp care shouldn’t come with a chemical compromise. Long before eco-friendly formulas became a trend, we committed to a cleaner philosophy: 0% SLS/SLES, zero silicones, zero parabens, and absolutely no petroleum oils.
Instead, we look to the extraordinary potency of nature. Every plant extract, essential oil, and botanical nutrient in our formulas is meticulously selected for its active scientific compounds—like the root-stimulating capsaicin in our signature chili extract or the sebum-balancing terpenes in pure bergamot oil. We source only from trusted, rigorously tested global and local producers to ensure your hair receives maximum strength, deep nourishment, and gentle care right at the root.
Explore our conscious ingredient glossary below and discover the pure, natural secrets behind strong, beautiful hair.
ร่วมออกเดินทางเจาะลึกขุมทรัพย์แห่งธรรมชาติไปกับทำเนียบส่วนผสมของเราด้านล่างนี้เลย
| INGREDIENTS/ BOTANICAL NAMES | ACTIVE COMPOUNDS | HAIR & SCALP BENEFITS |
Chili Extract (Capsicum Annuum Fruit Extract)  |
Capsaicin, Capsaicinoids, Vitamin C |
Capsaicin acts as a potent local vasodilator. It stimulates blood microcirculation within the dermal papilla, accelerating nutrient delivery directly to hair follicles. This prolonged anagen (growth) phase continuously strengthens roots and significantly mitigates premature telogen shedding. |
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Bergamot Oil (Citrus Aurantium Bergamia Peel Oil) 
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Limonene, Linalyl Acetate, Bergapten |
It functions as a natural sebum regulator and safe antimicrobial shield. Its active terpenes dissolve excess lipid buildup at the follicle openings, eliminating Malassezia fungi (the main cause of seborrheic dermatitis and dandruff) while leaving the scalp refreshed. |
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Olive Oil (Olea Europaea Fruit Oil)  |
Oleic Acid, Squalene, Hydroxytyrosol, Vitamin E |
Packed with high-affinity lipids that reinforce the skin barrier. It provides intense cellular hydration, soothing irritated and sensitive skin. Squalene acts as an anti-inflammatory agent that treats follicular microscopic inflammation, reducing dandruff-induced flaking. |
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Henna Leaf Extract (Lawsonia Inermis Leaf Extract)
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Lawsone (Hennotannic Acid), Flavonoids |
Lawsone binds naturally to the keratin structure of the hair shaft, reinforcing its outer cuticle layer. It shields keratin fibers from ultraviolet (UV) photo-degradation, fixes moisture inside chemical-stressed hair, and minimizes porosity. |
Sweet Almond Oil (Prunus Amygdalus Dulcis Oil) |
Linoleic Acid, Plant Proteins, Oleic Acid, Vitamin E |
Delivers bio-available lipids and proteins to damaged hair cuticles. It forms a smooth, hydrophobic protective microfilm around each strand, which guards against urban particulate pollution, seals moisture, and prevents mechanical shaft fracture. |
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Butterfly Pea Flower Extract (Clitoria Ternatea Flower Extract)
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Anthocyanin (Ternatins), Quercetin |
Rich in high-potency antioxidants that counteract oxidative stress on follicles. Anthocyanin encourages peripheral capillary circulation at the root level, preserving deep natural pigments and enhancing the structural luster of the hair. |
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Fresh Royal Jelly Extract
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10-Hydroxy-2-Decenoic Acid (10-HDA), Amino Acids, B-Complex Vitamins |
Locally sourced from organic farms in Chiang Mai, 10-HDA actively stimulates fibroblast cell proliferation and accelerates tissue regeneration. It nourishes depleted dermal papilla cells, repairing chemical burns and building strong new hair tissues.
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Sesame Oil (Sesamum Indicum Seed Oil)
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Sesamin, Sesamolin, Linoleic Acid, Vitamin E |
Processed via unheated mechanical extraction to retain all active lignans. Sesamin provides powerful antioxidant protection, neutralizing free radicals that age hair follicles prematurely, while omega fatty acids deepen the natural rich gloss of the hair. |
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Ginseng Root Extract (Panax Ginseng Root Extract)
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Ginsenoids (Saponins), Polysaccharides, Essential Amino Acids |
A legendary botanical cell-proliferator. Ginsenosides stimulate the proliferation of dermal papilla cells, reviving dormant hair roots. It blocks apoptosis (cell death) triggers within the root matrix, inducing new hair growth cycles. |
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Lakoocha Extract (Artocarpus Lakoocha Wood Extract)
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Oxyresveratrol, Flavonoids |
Sourced from Northern and Northeastern Thailand. Oxyresveratrol is a potent tyrosinase inhibitor that regulates melanin production, helping to protect the scalp from hyperpigmentation. It possesses strong anti-aging qualities that stimulate cellular renewal at the hair root matrix. |
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Barley Rice Milk (Hordeum Vulgare Extract)
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Beta-Glucans, Plant Ceramides, Ferulic Acid |
Beta-glucans soothe chemical irritation and supply deep moisture retention. Plant ceramides smooth out rough, lifting cuticles, transforming coarse and damaged hair back into fluidly soft, manageable, and elastic strands |
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Bai Mee Extract (Litsea Glutinosa Leaf Extract)
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Mucilage, Alkaloids (Boldine), Tannins |
Natural mucilage treats the scalp by forming an organic conditioning film that prevents styling friction and shedding. Its inherent antibacterial and antifungal compounds safely sterilize the scalp without altering its natural physiological pH. |
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Jojoba Oil (Simmondsia Chinensis Seed Oil)
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Liquid Wax Esters, Gadoleic Acid, Vitamin E |
It closely mimics human sebum structurally. It balances oil production, hydrates dry scalps without clogging pores, repairs the damaged lipid matrix of dry hair, and tames chronic frizz instantly. |
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Rosemary Oil (Rosmarinus Officinalis Leaf Oil)
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Carnosic Acid, 1,8-Cineole, Rosmarinic Acid |
Carnosic acid promotes nerve regeneration and cellular healing at the hair roots. It matches the efficacy of mild minoxidil treatments by waking up dormant follicles, promoting rapid hair thickness, and lowering scalp tension via aromatherapeutic benefits. |
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Geranium Oil (Pelargonium Graveolens Flower Oil)
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Geraniol, Citronellol, Linalool |
A natural anti-inflammatory agent that balances sebum glands. It calms hyperactive oily glands, reduces red patches, and relieves nervous stress affecting the scalp through its balancing aromatic properties . |
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Coconut Oil (Cocos Nucifera Oil)
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Lauric Acid, Caprylic Acid, Medium-Chain Triglycerides (MCTs) |
Lauric acid features a unique low molecular weight and linear chain that allows it to penetrate deep within the hair shaft core. It blocks protein loss caused by bleaching or washing, wrapping dry, chemical-damaged hair in long-lasting moisture. |
| Pro-Vitamin B5 (Panthenol) | D-Panthenol |
A powerful humectant that penetrates deeply into the cortex of the hair shaft. It retains water molecules, increasing the diameter of thin hair strands by up to 10%, adding noticeable body and preventing split ends. |
